Almost everyone enters some kind of business at some point during their day, whether it be to pick up a morning coffee or go shopping after work. But how great would it be if you could make money while you shop? Brands are always on the lookout for mystery shoppers to enter stores and check if their product is being presented correctly to the public. This can especially be important too expensive and luxury brand for whom image is everything. The last place they want their product is at the bottom of the bargain bin. Shops are not the only location in which mystery shopping takes place. Restaurants and banks have also been known to use mystery shoppers to check that their customers are getting the correct service. This means that your options to find a mystery shopper assignment are quite large.
It will come as no surprise that a mystery shopper is an individual who anonymously visits shops, restaurants and other establishments to see how a certain brand or service is presented to the customer. As the process is anonymous, members of staff have no idea that they are being monitored so they act as they would on a regular day. This is the main reason the brands use mystery shoppers. If an establishment knew that an inspector, for example, was visiting to see how they were performing, the inspector would very likely be treated differently to your average customer. A mystery shopper will get an authentic experience when visiting, which is incredibly valuable to brands.
There are several established and respectable companies who offer mystery shopping roles. It’s important that you do your research before signing up to a mystery shopping website in order to avoid pain down the road such as late payments and unexpected hurdles in order to get paid. We’ve picked out the top 5 companies for you:
Perhaps the most well-known mystery shopping company on our list, Market Force has been around since 2005. Boasting over 300,000 members, the company offers a wide variety of tasks around the world. The great thing about Market Force is that they have an app which shoppers can download on their smartphone which enables them to find nearby shop assignments, complete questionnaires and upload images of the products that you see.
Similar to Market Force, Clickworker is another popular mystery shopper platform. It works by instructing you which shop to visit and which item to look out for, take pictures of the specific products while on the shelves or promotional displays. Then you simply upload the photos to Clickworker. Afterwards, you may be asked to fill out a short questionnaire when to complete your assignment.
Gfk is a leading mystery shoppers network, performing over 4m mystery shopping assignments in over 100 countries. Simply complete a short survey as part of the signing up process and you will be ready to start mystery shopping in no time at all. Once you’re fully signed up, they will contact you via email when assignments are available in your area.
Applying to become a mystery shopper with Grassroots couldn’t be easier. Simply visit their website and fill out a short application form. Once that form is submitted, you should hear back from them in the next couple of days. Each shopping assignment generally lasts around 30 minutes which includes filling out their questionnaire about the item or service which you have used.
A market leading provider of ID and compliance testing services in the UK and Ireland. However, to be eligible to sign up to Serve Legal, you must be between 18-19 years of age. As the name suggests, Serve Legal mystery shoppers visit establishments in which alcohol is served to check if the proper identification procedures are being carried out. This is clearly important for brands wanting to stay on the right side of the law.
It’s been in several major publications in the UK that mystery shoppers can make up to £160 per day. However, it’s important to be realistic. This level of income is only available if you leave in an area in which assignments are regularly popping up. If you live in a small town or village, this may not be the case. A more reasonable expectation for your income while mystery shopping would be around £20 per week.